||Terry L. Childers is the Gatton Endowed Chair in Electronic Marketing in the College of Business and Economics at the University of Kentucky, where he has taught
graduate courses in at the Ph.D level in Measurement and MBA Marketing Research. He was previously on the faculty at the University of Minnesota, and was formerly responsible for Consumer Research at the State Farm Insurance Companies. He has also
consulted with a variety of large and small organizations. He is currently Director of the Von Allmen Center for E Commerce and in charge of the Advertising and Interactive Marketing (AIM) Research Laboratory.
Professor. Childers' research has been published in a number of journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising Research, Journal of Consumer Psychology, Journal of Business Research, Public Opinion Quarterly, Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Risk and Insurance, and Journal of Mental Imagery. He serves on the editorial review boards at the Journal of Consumer Research, Journal of Consumer Psychology and Journal of Business Research.
Professor Childers is currently conducting research on factors that motivate and inhibit online shopping behavior. Included in the former are the role of hedonic and utilitarian factors and in the latter the extent to which the inability to personally experience products online may inhibit the adoption of online shopping. In terms of methodological research, Professor Childers is currently conducting research on the reasons why individuals may or may participate in internet forms of marketing research.