| Name: | Scott Kelley |
| Position Type: | Professorship |
| Appointment Start Date: | 07/01/99 |
| Appointment End Date: | |
| Area of Specialty: | Services marketing; sports marketing |
| Summary Vita: | Scott Kelley is a Professor of Marketing in the Gatton College of Business and Economics at the University of Kentucky. He also serves as the Director of the Center for Sports Marketing in the Gatton College and the Director of the University of Kentucky Sports Marketing Academy. His research and teaching interests lie mainly in the areas of services marketing and sports marketing. |
| Highest Degree: | Ph.D. |
| Professional Affiliations: | American Marketing Association, Academy of Marketing Science, Beta Gamma Sigma |
| Primary Research Focus: | Services marketing and sports marketing |
| Key Contributions: | Dr. Kelley is one of the first to recognize sports marketing as an academic field and is the Director of The Center for Sports Marketing housed in the Gatton College of Business and Economics. Dr. Kelley is responsible for the annual UK Sports Marketing Academy attended by individuals from throughout the U.S. |
| Publications: | Typologies of E-Commerce Retail Failures and Recovery Strategies Journal of Services Marketing, Year: 2006 Author(s): Lukas Forbes , Scott Kelley , K Hoffman ? A Marketing Oriented Perspective on Physician Selection Surgical Innovation, Year: 2006 Author(s): Scott Kelley , Richard Schwartz ? Transforming Sales Organizations Through Appreciative Inquiry Psychology & Marketing, Year: 2006 Author(s): Steven Skinner , Scott Kelley |