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April Webinar: SBIR: Ready - Fire - Aim


Marketing Abstract:

Many people are familiar with the SBIR/STTR programs – America’s Seed Fund. The federal SBIR/STTR programs provide ~$2.5B/yr in non-dilutive funding to US startups that are commercializing technologies with a high degree of technical risk. While a great deal of SBIR/STTR information is available from trustworthy sources to help applicants apply for and receive SBIR/STTR funding, too few resources are provided in the pre-application phase to encourage long term commercialization success. For too long we have Fired before we Aimed. 

In this SBIR Read-Fire-Aim webinar, we will discuss the role of SBIR/STTR funding as one component of a comprehensive commercialization strategy. We will explore how SBIR/STTR funding can be leveraged to secure other sources of startup capital and strategic partnerships, and why these relationships are valuable for SBIR/STTR-funded startups. We will discuss the importance of understanding regulatory and related factors at the earliest stages of the SBIR/STTR process. Finally, we will define ‘success’ for an SBIR/STTR funded startup, and how understanding success influences decisions throughout the journey. This webinar will equip you to Aim before you Fire. Are you Ready?

Speaker Bio:

Eric Hartman is the associate director, New Ventures, for the Office of Technology Commercialization (OTC), where he is focused on working with startups and entrepreneurs in the areas of ideation, lean startup principles, company formation, strategic planning, and early-stage dilutive and non-dilutive funding. Prior to joining the University of Kentucky, Eric served as program director for the Kentucky SBIR/STTR Matching Funds Program at Kentucky Science and Technology Corporation. He was previously co-founder and president of customKYnetics, Inc., a medical device startup company developing novel rehabilitation technologies for the physical therapy market. Eric served as principal investigator on 22 grants awarded to customKYnetics from the National Institutes of Health and the Commonwealth of Kentucky totaling nearly $9 million. He was the lead inventor on six issued U.S. patents, led multidisciplinary engineering/research and development teams, and secured partnerships with leading research universities for clinical research. Eric received a Bachelor of Science in electrical engineering and a Master of Science in biomedical engineering, both from the University of Kentucky.